Are you also full of good intentions?
Full of ideas and plans for the new year?
From surviving to limitless ambitions.
But can your future as an entrepreneur be so feasible and planned in advance? There’s a good chance that when you look back on 2023, things will have turned out a little differently than you thought!
My top-3 for a golden future
In my conversations with entrepreneurs, a few issues stand out. I would like to give you my top-3 as a tip for this new year. Towards a golden future; whatever that means for you and your company:
- People often talk enthusiastically about what the entrepreneur wants to achieve. Things become a lot quieter when it comes to the question of how those goals are to be achieved. Think carefully about how you can do things differently from your competition, how you can be unique to your customers. AI tools can help you enormously in competitive and market research. Be vulnerable and allow yourself to be critically questioned about your plans and ideas. Stimulate creativity and choose the road less traveled.
- A hackneyed statement: the world is constantly changing and increasingly faster. But still an important truth. Entrepreneurs often pay too little attention to themselves. Tunnel vision based on an enthusiastic dream or great first successes. Very dangerous! Continue to monitor your surroundings. Take a moment to pause regularly and do a good old SWOT analysis. Where you seriously look at the strengths and weaknesses of your company and the opportunities and threats in the market. And then do something with the conclusions. Tighten your business formula, improve your revenue model, product or service or opt for a rigorous change of course.
- Be very clear which one, two or at most three key indicators will determine the success of your company in the coming period. Make sure you always have up-to-date data on these key indicators. Concentrate your investments on improving these indicators. Constantly experiment with marketing and features of your product or service. Measure the effect and continue or take a different path. Short-cycle, creative and based on data.
Crucial for the future of your business
And, last but not least, people are thé key to your business! Is everyone active in his or her strength? Are the chosen business priorities being addressed by the right people? Do you also dare to call on external help? And, if necessary, say goodbye to people who no longer fit in well with the future of your company?
I don’t promise you an easy road. However, I wish you an enterprising 2024 and a hopefully golden future!
Isn’t it nice that we as an entrepreneur don’t know everything in advance?